Ethical business performs and enduring experience are critical in today’s healthcare landscape. New disruptive models are changing patient interactions and blurring traditional boundaries. Healthcare providers use Microsoft Dynamics 365 CRM to overcome these challenges and exceed customer expectations.
91% of healthcare providers surveyed for the Healthcare Business Leaders Outlook 2023 report expect their sales and revenue to increase or remain stable. Despite a projected recession this year, 87% expect to maintain or improve their profitability.
Healthcare is a top priority for individuals and organisations worldwide, with mental health becoming an increasingly important focus. To achieve this goal, Microsoft invests heavily in advanced healthcare solutions that leverage cutting-edge technologies such as cloud computing, artificial intelligence/machine learning, augmented and virtual reality (AR/VR), and the Internet of Things (IoT).
Microsoft healthcare products like Dynamics 365 Healthcare offer comprehensive tools for managing patient data, treatment plans, referrals, etc. These solutions are designed to help healthcare organisations improve patient care, streamline processes, and ensure regulatory compliance.
Dynamics 365 also helps medical device manufacturers improve the efficiency and effectiveness of their processes.
Now that you know what this post is about, let’s dive into the details and discover how Microsoft Dynamics 365 can benefit healthcare professionals.
What is Microsoft Dynamics 365 for HealthCare?
Microsoft Dynamics CRM for Healthcare is a comprehensive customer relationship management (CRM) and creativity resource planning (ERP) software designed to streamline data management and patient engagement.
It securely manages data, optimises patient care, streamlines processes, and enables effective teamwork. Dynamics CRM helps healthcare providers deliver efficient, high-quality care with features like resource optimisation and appointment scheduling.
Essential Features of a Healthcare CRM
Using a CRM system, especially when using Microsoft cloud technologies, provides several benefits and opportunities that can significantly improve the excellence of patient care and the operational activities of medical organisations. A CRM system developed for the healthcare sector allows you to achieve the following results:
Referral Management:
Ensure seamless coordination and communication between healthcare professionals by optimising and monitoring patient referrals from multiple sources.
CRM-EHR Integration:
Combine patient data with Electronic Health Record (EHR) systems to increase accessibility and accuracy for medical practitioners.
CRM-Integrated Dedicated Patient Portal:
Provide patients access to a secure portal to schedule appointments, opinion their medical records, and communicate with health care providers.
Comprehensive Patient Profiling:
To tailor how you deliver care, keep detailed records of current and potential patients’ medical histories, preferences, and interactions.
Outcome-Focused Management:
Manage your relationships with referring physicians to improve patient outcomes and coordinate care.
Pre- and Post-Treatment Communication:
Automated communication with patients before and after treatment is essential to safeguard continuity of care and patient satisfaction.
Measurable Patient Experience:
Compile and evaluate patient input to gauge satisfaction levels and pinpoint areas where service delivery needs to be improved.
Automated Notifications & Alerts:
Automatically notify patients and staff about appointments, follow-ups, and essential changes.
Equipment Management and Tracking:
To ensure accessibility and safety, monitor medical equipment usage, maintenance plans, and inventory.
Transforming Patient Insights:
Examine patient input to find patterns, inclinations, and areas where services could be improved.
Email Marketing Automation:
To engage affected role, educate them about services, and improve healthcare programs, automate personalised email marketing.
Patient History/Medication Management:
To ensure accuracy and continuity of care, keep detailed records of each patient’s medical history, prescriptions, and treatments.
Automated interactions and Episodes of Care:
Reduce administrative burden and increase productivity by automating documentation of patient interactions and efficiently managing episodes of care.
Automate online appointment:
Scheduling and scheduling patient appointments to reduce wait times and maximise clinic resource utilisation.
Care management:
Create and monitor individualised patient care plans to ensure treatment adherence and improve patient outcomes.
Analytics & Dashboards:
Gain deeper insight into patient demographics, treatment outcomes, operational efficiency, and financial performance with comprehensive analytics and customisable dashboards.
What are the different modules in Dynamics 365 for the Healthcare Industry?
Several Microsoft Dynamics 365 for Healthcare modules can help with different aspects of healthcare operations, including:
Dynamics 365 for Healthcare Accelerator:
This is a turnkey solution for Healthcare that extends the capabilities of Dynamics 365 with innovative processes, data schemas, and features.
Note: Microsoft has discontinued support for Dynamics 365 for Healthcare Accelerator. We recommend using Microsoft Cloud for Healthcare instead.
Dynamics 365 for Sales and Customer Service:
These two modules are the only reliable sources of information that will help you understand your customers’ buying habits and offer them what they are looking for.
Note: Dynamics CRM is the common name for Microsoft Dynamics 365 Sales.
Dynamics 365 for Field Service:
A comprehensive solution for engaging with your people who help others in various situations.
Dynamics 365 for Talent Acquisition is a cloud-based service that helps companies find, attract, and hire top talent. Now part of Dynamics 365 Finance.
Dynamics 365 for Finance and Operations:
This powerful finance and operations management tool provides complete financial visibility and equips your supply chain with the insights it needs to adapt to market changes.
It is worth noting that Dynamics 365 Finance and Operations (D365 F&O) is currently offered in two separate modules: Dynamics 365 Finance and Dynamics 365 Supply Chain Management (collectively called D365 F&SCM).
Dynamics 365 for Project Management (Project Service Automation Module):
This cloud-based system enables companies to plan, execute and monitor projects, manage resources, create quotes and estimates, schedule work, and monitor finances and project performance.
Dynamics 365 for Marketing:
A customer relationship management system with AI-powered marketing automation features is Dynamics 365 for Marketing, a component of Dynamics 365 Customer Engagement.
Dynamics 365 for Business Central:
This cloud-based ERP system is suitable for both large international companies and small businesses. This solution is an extended version of Navision, or Microsoft Dynamics NAV.
Benefits of Dynamics 365 Healthcare CRM
Healthcare providers can benefit significantly from implementing Dynamics 365 Healthcare CRM.
- Confidence in the cloud: Use robust Microsoft security features to access the cloud securely.
- AI and machine learning: Use AI and machine learning to improve efficiency and patient care by automating administrative processes, personalising treatments, and predicting patient outcomes.
- Better visibility: Gain insights to reduce risk and quickly adapt to industry changes.
- Operational efficiency: Use AI-powered automation to streamline operations and processes.
- Financial flexibility: Connect data sources and automate processes to maximise financial management efficiency.
- Vendor gateway: Use a dedicated gateway to collaborate effectively with partners and suppliers.
- Flexibility and scalability: As your business grows, adapt your CRM solution to new opportunities and challenges in the healthcare industry.
- Security and compliance: Use robust Microsoft security protocols and compliance certifications (like HIPAA) to protect patient data and stay
- Works with the Microsoft ecosystem: Seamlessly integrates with Office 365, Microsoft Teams, and more to enhance team productivity and efficiency.
What Additional Advantages Come with Using Dynamics 365 in the Healthcare Industry?
Dynamics 365 Business Management Suite and Microsoft Cloud for Healthcare deliver significant results in transforming Healthcare. Create a better future with the proven capabilities of Microsoft AI and Nuance solutions.
Additional benefits of implementing Dynamics 365 for Healthcare include:
Connected Patient Experience:
A personalised approach to care is highly valued. Healthcare professionals can offer their patients personalised care with Dynamics 365. This promotes a positive experience at every stage of care and gives patients a sense of privacy and security of their data.
Facilitates Health Team Collaboration:
Effective communication between healthcare team members and other professionals helps optimise processes. Microsoft Dynamics 365 is an effective tool for teamwork, process simplification, and interpersonal connections.
Unconventional Assistance for the Medical Staff:
Clutter is a nuisance to everyone. It interferes with operations and care for those who need more careful attention. Healthcare workers can better manage administrative burdens and optimise time spent with patients.
Improve Clinical Documentation:
An effective healthcare system consists of two elements: accuracy and reliability. Healthcare companies, including research labs, hospitals, academic institutions, and international organisations, can use Dynamics 365 to speed up, improve accuracy, and streamline workflows. Dynamics 365 also includes a virtual assistant for immediate assistance.
Outstanding Operational Insights:
Visualising data makes it easy to read and understand. With the data visualisation capabilities built into Dynamics 365, companies can make informed decisions that lead to cost savings and improved results.
Improved Security for Health Information:
One of the main concerns for healthcare organisations is data security. Organisations can better protect and manage sensitive health data across their systems, devices, applications, and cloud services by leveraging Azure Cloud, Dataverse, and Microsoft’s internal security technologies.
When working with healthcare organisations, they can leverage Dynamics CRM Consulting’s proven expertise in building HIPAA-compliant software solutions in a secure Microsoft environment. Their expertise improves data security, operational efficiency, and patient experience while ensuring regulatory compliance.